SRSerg's Revival
HomeTimelineIkaw Pa RinUpdatesBlogPledge
Language
Transparency hubTransparency hub

Serg's is coming back.Serg's is back at nandito na to stay.

Serg's has long been a Filipino favorite, remembered for its classic chocolate bars and the warmth of shared moments. This revival honors that heritage by sharing the journey openly—milestones, updates, and decisions—so the community can follow, participate, and help carry the legacy forward for tomorrow and beyond.Matagal nang paborito ng mga Pilipino ang Serg's, naalala dahil sa classic chocolate bars at init ng shared moments. This revival honors that heritage by sharing the journey openly—milestones, updates, at decisions—para masundan at makilahok ang community at maipagpatuloy ang legacy.

Pledge supportSuportaExplore timelineTingnan ang timeline
Days liveAraw na live
51
Milestones trackedBilang ng milestones
9
Current focusKasalukuyang focus
Governance and legal reset
Now in focusKasalukuyang focus
Transparency in progressTransparency ongoing

Governance and legal reset

Establish the new governance structure, brand stewardship, and regulatory filings.

Target 2026-02-28 Status in progress Owner Governance Lead
Open milestone detailsBuksan ang milestone details

Timeline railTimeline rail

View full timelineBuong timeline

Track the revival month by month and explore what is moving forward next.Sundan ang revival buwan-buwan at tingnan kung ano ang susunod na uusad.

Target 2026-01-26Updated 2026-01-26 09:10

Launch revive.sergs.com

Public accountability hub goes live with a verified timeline, updates feed, and pledge intake.

CompletedDigitalVerified evidence
Target 2026-02-28Updated 2026-02-04 13:10

Governance and legal reset

Establish the new governance structure, brand stewardship, and regulatory filings.

In progressLegal
Target 2026-04-15Updated 2026-02-01 09:00

Brand and packaging revival

Refresh the Serg's identity and packaging system while preserving heritage cues.

PlannedBrand

Ikaw Pa Rin storiesIkaw Pa Rin stories

Visit campaign hubBisitahin ang campaign hub

Community memories and endorsements driving the revival forward.Mga alaala at endorsements ng community na tumutulak sa revival.

Tambay + Barkada90s

Serg's sa recess, 1998

"Pag may Serg's ka, parang panalo na yung araw."

Mika
Pang-RegaloEarly 2000s

Pang-regalo ni Lola

"Kapag umuuwi si Lola galing Divisoria, may Serg's lagi."

Jomar
Ikaw Pa RinEarly 2000s

Ikaw pa rin kahit anong bago

"Ang daming bago, pero Serg's pa rin yung hinahanap ko."

Paolo

Latest updatesMga bagong update

All updatesLahat ng updates
evidence
Launch milestone verified

Evidence package approved for the public launch milestone.

2026-01-26
status
Governance charter draft uploaded

Draft charter shared for community review before board approval.

2026-02-04
milestone
Cacao partners shortlisted

Two cooperatives selected for on-site assessments.

2026-02-03

From the journalFrom the journal

Read the blogBasahin ang blog
accountability · governance
Why accountability matters for Serg's Revival

We are building this revival in public, with evidence attached to every milestone.

Read storyBasahin ang kwento
brand · heritage
Designing a heritage-first brand system

How we are translating legacy packaging cues into a modern system.

Read storyBasahin ang kwento

Supporters wallSupporters wall

Acknowledging the community that believes in a Filipino legacy that lasts.Pasasalamat sa community na naniniwala sa Filipino legacy na tumatagal.

Meet supportersKilalanin ang supporters
Serg's Alumni Association
Manila

Legacy partners

Cacao Farmers Coop
Mindanao

Supply chain allies

Philippine Heritage Foundation
Cebu

Cultural advocates

Cafe Founders Circle
Quezon City

Hospitality advisors

Serg's Revival

A transparency-first home for the revival of a beloved Filipino chocolate brand.
Every milestone is time-stamped and shared with the community.

Serg's is back and Here to Stay.
Participate
Pledge supportIkaw Pa RinUpdatesTimeline
About
About Serg's RevivalVerification policyContact partners
© 2026 Serg's Revival. All rights reserved.
PrivacyTermsCommunity Guidelines